|My adoration will never run out for this single.|
For modern day, digital distribution is the single's new home. In the past, notably the '50s and '60s, the format enjoyed a brief renaissance, as rock bands easily pressed their music to 45s, making it simple to consume and spread. Nonetheless, after that time period, musicians began to focus on albums--essentially portfolios showcasing a greater body of work--as a creative outlet and left singles behind to gather dust in attics across the globe. Presumably, the single would not show its face in great numbers again, but taking a look at the current mainstream industry proves otherwise: with the creation of digital stores like Apple's iTunes, individual songs have surged in popularity thanks to ease of access, videos promoting specific tracks, and a cheap admission price.